The increasing use of Internet technology, in addition to opening many opportunities for development, including the ease of exchange of information, has also opened new vulnerabilities of intervention to privacy. Circulation of data in the digital format that no longer knows territorial and spatial limits make a person’s personal data more easily exposed or transferred arbitrarily, without the control of the owner of the data. There are many examples of leaks of an individual’s personal data, for example, the proliferation of product promotions, ranging from property, insurance, loans, and credit cards. There are also not a few cases of violation of privacy, especially of personal data, which culminated in fraudulent actions. This often occurs while consumers have not handed over personal data to the manufacturer of the product concerned. The lack of clarity of the party responsible for the leak or sale of personal data, as well as the vagueness of the legal mechanisms provided by law, make it difficult to make a complaint for damages. Therefore, the discourse of strengthening the protection of personal data, including the mechanism, becomes very important to be implemented.
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